The appointment with Sana 2021, the international exhibition of organic and natural products, is renewed in Bologna from 9 to 12 September. The 2021 edition will give the appointment in the presence, with new initiatives, in support of the importance and centrality of the event for the entire supply chain.
For the consolidated know-how and for the initiatives implemented at the institutional level with ICE-ITA and with the main digital platforms, Sana 2021 confirms itself as the ideal space for developing business on foreign markets.
Since the last edition of the event, BolognaFiere and the event have maintained an active dialogue with the organic business community, promoting new initiatives for companies and operators in the sector.
An example of this is the reconfirmation of the strategic partnership between BolognaFiere and FederBio to give new opportunities to companies in the sector interested in reaching the Chinese market and expanding online commercial strategies.
An agreement was also signed between BolognaFiere and Alibaba.com which combined the infrastructures of the organizational body with that of the world leader in B2B online commerce, in which over 26 million buyers operate daily, active in 190 countries around the world. Thanks to privileged access to this showcase at a global level, companies will have the opportunity to increase the potential of exposure, development and conversion.
The third edition of “Bio Revolution” is scheduled to open the edition of Sana 2021, the initiative promoted by BolognaFiere, in collaboration with FederBio / Assobio and Nomisma, a moment of confrontation between institutions, players in the supply chain and sector experts on relevant and topical issues, which will be even more central in the post-pandemic experience.
The second edition of “La Via delle Erbe” will also take place during the fair, organized in collaboration with the Italian Society of Sciences Applied to Medicinal Plants and Health Products, which will offer various insights.
The six areas of the exhibition project
Sana 2021 is divided into six thematic areas. Starting with Organic Food, which represents the entire organic food chain, market trends, innovations, research; Care & Beauty is the main event for producers of natural and organic cosmetics and body care products, supplements and medicinal herbs. Green lifestyle is aimed directly at the consumer and presents values and products for a sustainable and responsible lifestyle, while Sana Tea is a path dedicated to well-being told through teas and infusions. Free From Hub is the showcase reserved for free from and rich-in products. Finally, the new thematic exhibition Sanatche, an international review of the organic and natural production chain.
The exhibition will also involve the new pavilion 37 which, with its 14,000 square meters located in a central position in the exhibition center, will contribute to significantly enrich the new exhibition layout.