Bologna Licensing Trade Fair kicks off online

Bologna Licensing Trade Fair
[:it]Bologna Licensing Trade Fair[:]

Expanding networking between companies, creating business opportunities and encouraging new players and potential partners to enter the licensing market: these are the opportunities offered by Bologna Licensing Trade Fair, online from 14 to 17 June.

Among the main events in the licensing sector at European level, the event completes the picture of the Bologna Children’s Book Fair, placing itself as the place where licensing meets publishing through the main players in the sector who discover the latest news and they discuss the new needs of the market. There are numerous new features for this 2021 edition. First of all, the Global Rights Exchange Licensing, a space entirely dedicated to the property and brand market and their evolution in terms of consumer product, publishing and audiovisuals on the Bologna Children’s Book Fair platform.

Focus above all on IP for the target children, young people and teenagers, in line with the philosophy and profile of the Bolognese event. The Global Rights Exchange will be an active space all year round, and will be a virtual place for networking, appointments, and updates on the news of brands and properties: an effective and operational virtual meeting place for all operators in the sector at an international level.

Other contents of this edition of the Bologna Licensing Trade Fair, accessible free of charge by professionals in the sector, will be online meetings.Among these, the one dedicated to 25 years of Pokémon; to the theme of sustainability and the strategies to incorporate it into the licensing industry starting with the education of children. And again we will talk about the union between innovation and tradition in iconic characters, such as Sanrio-Hello Kitty; focus also on some female properties of the ETS Licensing portfolio, such as Nefertina and Pippi Longstocking. Attention to the new figures of digital creators also with target teen-ager, young adult and finally the transition from book to cartoon. Like “Nina & Olga”, which this autumn will debut on TV with a dedicated series co-produced by Enanimation with Mondo TV Iberoamerica, in collaboration with Rai Ragazzi.

Finally, at the Bologna Licensing Trade Fair, the new Papers section should be mentioned, which will contain dossiers and insights on specific issues such as retail, fashion, and the evolution of children’s content in a period particularly rich in new challenges such as the current one.