The universe of small fruits makes a stop at Macfrut September 2021, the international fruit and vegetable fair that will take place from 7 to 9 September in the Rimini exhibition center. The appointment with “Italian Berry Day”, one of the novelties of this year’s edition, will be scheduled for Wednesday 8 September.
The soft fruit market, in fact, sees exponential growth throughout Europe, so much to double the turnover in a decade, reaching a value of about 2 billion euros.
In Italy, the growth in volume in the last year has been estimated at between 15-20%.
Promoted by Ncx Drahorad and ItalianBerry.it in collaboration with Cesena Fiera, the international conference will see the presence of the main opinion leaders in the sector, to which is added a thematic exhibition area in the central entrance of the event (South Hall).
The conference will be open to the experiences of the entire supply chain, with contributions from the main world production and marketing areas, a meeting platform between nurserymen, producers, packers and large-scale retailers.
Renzo Piraccini, president of Macfrut: «Macfrut September 2021 once again confirms itself as a content fair, with specific focus on the main trends in the fruit and vegetable sector. For some time, small fruits have been at the center of renewed interest from consumers worldwide thanks to considerable product benefits combined with ease of consumption. The margins for growth are wide, as are the critical issues, all aspects that will be addressed in this important event scheduled for September 8 “.
The four thematic areas
Macfrut September 2021 is therefore confirmed as an event that is increasingly content, as well as business. In fact, if there is a message that Covid has launched to the sector, it is the awareness that competitiveness on the international market passes through innovation, an increasingly central theme for keeping pace in the global context.
There are four dynamic areas present in the Rimini event, different in the proposal, but combined with the common denominator of innovation.
In addition to the fourth edition of International Asparagus Days, hosted for the first time in Macfrut; the presence of an agricultural machinery test field with Macfrut Field Solution; Acquacampus dedicated to innovations in irrigation; Greenhouse Technology Village aimed at the universe of protected crops.