Fiera di Padova https://www.fieradipadova.it/ has chosen AIM Group International, an events, congress and communication agency, to manage the launch of its new congress center, which will be inaugurated in the coming months and will be able to accommodate a total of over 3,500 people . The construction of a new conference center is part of the evolution of the exhibition center which aims to become a real “innovation hub”. In the new location various advanced functions will meet: exhibitions, events, scientific and university research, technology transfer, incubation of young and innovative start-ups.
Designed by the Japanese architect Kengo Kuma as a multifunctional and modular container, the congress center will have two main rooms, with capacities, respectively, of 1,600 and 1,100 people, five rooms, each divisible into two independent areas, a press room, a restaurant with terrace and a bistro.
Luca Veronesi, general manager of Padova Hall www.Padovahall.it, the company that manages Fiera di Padova declared: “In this 2021, in which the centenary of its birth falls, the Padua exhibition center is preparing to face new challenges and to look to the future with the same vision and innovation capacity that made it the first stable Italian fair a hundred years ago. The new congress center will be the heart of this transformation: an ambitious project, strongly desired by the city institutions, which is part of the wider path to make the entire district the “driving force” of innovation, a space with a strong capacity for attraction and reference point for the national and international meeting industry ».
AIM Group will support Fiera di Padova in the communication activities related to the new center. The company in particular, in collaboration with the company AIM Communication, will take care of the branding strategy, the development of the creative communication concept and the new brand identity of the location (logo and corporate identity; project for the architecture of the website, user experience and user interface; drafting and sending of newsletters; social media strategy, etc.).