Viscom Italia 2021 focuses on Live + Digital mode

Viscom Italia 2021
[:it]Viscom Italia 2021[:]

Viscom Italia 2021, dedicated to the visual communication market, restarts and doubles the appointment for its visual community. In fact, from 30 September to 2 October at the pav. 8/12 of fieramilano, the “physical” event will take place, designed to support companies and from which the rebirth of the market unfolds. In support of the sales potential for exhibitors there will also be the new “digital creative hub”, which will be held simultaneously with Viscom Italia 2021 in attendance and will extend until 5 October. In fact, companies will be able to speak directly to their customers, communicate remotely with new international visitors, create one-to-one meetings and webinars, focusing attention on the most innovative applications in the sector.During the days of the event, in addition to presenting a cutting-edge technological offer, a program of events will be held on site to be followed also in live streaming to connect the visual community, which will be able to learn about future market trends and scenarios.Like the Viscom Talks, seminars designed to deepen all the important topics that revolve around the market.  Meetings and debates with testimonials and professionals who have written their own rules, challenged consolidated truths and created new paths for growth. The schedule of the meetings will cover various themes on sustainability applied to the world of packaging, fashion, creativity and communication, retail and architecture and much more. The seminars will be viewed in streaming on the digital platform thanks to an interactive direction. The appointment with DIVA – Display Italia Viscom Award is back again this year at Viscom Italia 2021, in collaboration with the magazine Display Italia and the patronage of Comieco, which rewards the creativity and innovation of display solutions for the point of sale.Designers, creative agencies, P.O.P material manufacturers will compete with their displays in the categories Durable and non-durable display solutions, Digital signage devices, Packaging, Vending, Retail design and Shop fitting. A jury of communication experts and the vote at the fair will decide the 2021 winners. To relaunch new communication messages and food for thought, Viscom Italia 2021 confirmed its collaboration with the most important reference associations such as: Aiap for graphic designers, ALA Assoarchitetti for the world of architecture and design and Comieco Consorzio Nazionale Recupero e Recycling of cellulose-based packaging.