Fandango Club, a Milanese company specialized in branded entertainment, will be in charge of the artistic direction and commercial secretariat of Cartoomics 2021 for the next 3 years. The event organized by Fiera Milano is dedicated to the world of comics, publishing and geek-oriented entertainment.
The partnership born in 2020 between Cartoomics and Milan Games Week continues https://www.milangamesweek.it/, another of the formats managed by the binomial Fandango Club-Fiera Milano and the main event in the gaming world in Italy.
After last year’s success with MGW-X, an all digital edition that involved both events bringing live streaming the best of Italian and international interactive pop entertainment, Milano Games Week returns from June 1st on its Twitch channel with Mix & Match, hybrid format halfway between talk show and gameplay that will keep the community of fans company for the next few months.
Fandango Club’s objectives also include the challenge of managing and coordinating potential physical touchpoints, which will see the two formats engaged in a path towards the expected autumn edition of Milan Games Week – Cartoomics 2021.
Fabrizio Savorani, Head of Content Fandango Club: “We are convinced that, thanks to the union with Milan Games Week, we can create a cross-media event dedicated to all the worlds of fantasy, aggregating fans in an engaging entertainment show. Large entertainment platforms are based on the ‘nerd people’ and their passions, which will be the protagonists of our event. The evolution in digital technologies and the demographic change of audiences are revolutionizing every old business model related to cinema, books and comics. Our goal, together with Cartoomics 2021, is to tell about this change ».
Domenico Romano, CEO of Fandango Club Creators. “We are convinced that live communication and consumer events are an indispensable opportunity for companies to establish more and more valuable points of contact with their target audience. The union of the two brands will allow the production of “always on” content and the possibility of a continuous dialogue with vertical communities on specific areas of interest “.