Bit Digital Edition is the evolution of the International Tourism Exchange, which has made use of the tools of digital transformation to make a platform for the relaunch of tourism available to all the players in the supply chain. A total of six days (from 9 to 14 May) – three dedicated to B2B meetings and as many open to the public of travelers -, which met with great interest.
The proof comes from the numbers: 58 thousand unique users who visited the platform, over 7,000 business appointments in videochat, about 1,600 exhibitors and co-exhibitors and over 600 buyers. In a few days, the Expo Plaza platform where the Bit Digital Edition took place was populated by exhibitors with more than 1,900 stories, over 3,300 products and enriched with both multimedia and traditional contents. The feedback from the traveling public is also confirmed by the numbers of social networks which recorded 1.5 million impressions and reached a total coverage of 37,912 users. An edition that stood out not only for participation, but also for the level of content.
The Expo Plaza digital exhibition area will remain online until September and will be constantly updated with new exhibitor content; the recordings of some of the most interesting talks will also remain available. Between Bit events and exhibitors, as many as 160 streaming appointments by Bit Talks, which for the first time have combined the contributions of sector experts and company representatives with the vision of philosophers, architects, artists and art curators, up to to the less conventional exponents of more pop culture, in the Bit Special Talks schedule. Luca Palermo, CEO and general manager of Fiera Milano: «Bit Digital Edition has confirmed the expectations. The digital formula has proved effective for a sector that, more than the others, needs to restart at this moment. The results of this edition are an encouraging sign also for Fiera Milano, from next June 15th we will finally be able to return to organizing fairs in presence and the success of this format will allow us to offer, in the future, a visit experience where physical participation will be enriched by an innovative and complementary digital offer ».
The appointment with Bit 2022, hybrid edition, will be held from 13 to 15 February 2022 at fieramilanocity.