The winners of Solobirra, Best Label and Best Pack 2021, the three competitions dedicated to excellence in taste and creativity of craft brewing creations, promoted by Hospitality 2021 – Il Salone dell’Accoglienza, were announced on 12 May live on Facebook.
The ceremony was broadcast by the Riva del Garda Congress Center with the conduct of the international taster and judge Lorenzo Dabove, alias Kuaska, and the radio speaker Lorenzo Dardano. The ceremony was also an opportunity to celebrate 25 years of the Italian craft brewing movement, discuss the trends in the sector and the growth potential of craft beers. “Always attentive to new trends, in 2014 we launched the Solobirra project within our Hospitality fair. To enhance this important sector and microbreweries, we also launched a technical competition that in 2019 we extended to the creativity of labels and this year also to packaging “, underlined Giovanna Voltolini, exhibition manager of Hospitality 2021 – Il Salone dellAccoglienza.
For Solobirra 2021, the technical contest dedicated to organoleptic and taste properties, the best non-pasteurized beers were selected from the 244 registered. To win the Best Beer 2021 award as the best beer for taste, organoleptic properties and raw materials used, was the Butterfly Ipa of the Turin brewery Metzger, first also in the PILS, Vienna and Apa categories and third in the Strong Ale category.One hundred and four labels, 31 of which from abroad, were entered in the Best Label 2021 competition. impact and original. Dario Frattaruolo took second place with the label design of the Chakra Booster of the Badalà Brewery; third place in the contest was the label of the Czech craft beer Proud.
A jury of design, marketing and communication experts, in addition to selecting the most creative and effective labels, awarded 8 special mentions in the categories Heritage, Best Printing, Millennials, Originality, Illustration, Naming, Graphic Research & Composition and Brand Identity. All the winners will be exhibited in a virtual showcase on the Hospitality 2021 website – The Reception Hall on the page dedicated to competitions.