The cosmetics industry meets in Bologna for OnBeauty by Cosmoprof Worldwide Bologna www.cosmoprof.com, from 9 to 13 September. , the event will present an innovative and essential format, to better adapt to the needs of professionals. The subdivision of entrances and exhibition areas for each sector and the concentration of initiatives in a shorter period of time will allow companies and operators to shorten the time spent at the fair.
The event is supported by the Ministry of Foreign Affairs and International Cooperation and by ITA – Italian Trade Agency, within the extraordinary plan for the promotion of Made in Italy.
The sectors and initiatives of the new format
OnBeauty by Cosmoprof Worldwide Bologna will bring together key players for the cosmetics industry in a single appointment.
On Thursday 9 and Friday 10 September, Hall 31 will host supply chain leaders, with contractors, suppliers of raw materials, process technologies and packaging solutions. All interested in evaluating synergies with the retail channel and players from other sectors, present at the same time as the Cosmofarma and Sana events.
On the same days, the retail sector will be present in Hall 32, with the brands most attentive to the multichannel transformation of the market, the mix of online and offline, and the most innovative solutions for consumer communication.
The green & organic cosmetics segment will be hosted in pavilions 25 and 26 of Sana, the international organic and natural fair, from Thursday 9 to Sunday 12 September.
The professional channel will meet at OnBeauty by Cosmoprof Worldwide Bologna on Saturday 11, Sunday 12 and Monday 13 September. Bologna will bring together the best of products and services companies for professional beauty, spa and nail (Hall 21), while exhibitors for the hairdressing sector and equipment for salons will be present in the 22nd.
For each sector, in-depth programs and specific contents are envisaged. The days of Thursday 9 and Friday 10 will host sessions with market and trend experts, to analyze the most important issues for the future of the industry. We will talk about new technologies and their impact on consumption habits, about the balance between digital innovation and sustainability, about macro-movements that are transforming society and their influence on the cosmetics sector.
During the days dedicated to the professional channel, there will be demonstrations and insights, technical training sessions and institutional meetings with sector associations to take stock of the difficulties that have emerged in recent months.