It’s official: the 59th Salone del Mobile Milano will take place and will take place from 5 to 10 September. After the fears, therefore, the event remains confirmed and will take place with criteria, however, all to be reviewed.
The fear of those against – among them the furniture makers from Brianza, but not only – was in particular that of investing in money and energy in an event that, due to the progress of the emergency, could be canceled.
An event that will be held with a new look, careful to enhance the news, technologies and projects of companies. To pick up the “thread” of an interrupted conversation in presence, but not by relationship, contact with the market, professionals, customers or simple enthusiasts.
This decision was reached after an internal debate involving companies and institutions at local and national level. A confrontation accompanied by planning and proactive work that ended “with total sharing and a unanimous vote”, as underlined by the note of the organizers of the 59th Salone del Mobile Milano.
“The strengths of the event were analyzed, the historical and symbolic values, the current and prospective ones, the consistency with the program to relaunch the country’s economy under the leadership of the new executive, the significant sharing of the community, the expectations both of a professional and general public in Italy and in the world – the leaders of the 59th Salone del Mobile Milano have defined the steps that in the coming days will determine the path that will lead to the organization of the September edition ”.
Open to all international and Italian exhibiting companies, the next Salone del Mobile will be held at Fiera Milano Rho and will see thematic exhibitions and itineraries integrated with products and news from the last 18 months. Events that will dialogue with the new digital platform, which will be presented shortly.
The Fuorisalone, on the other hand, Covid permitting, had never been in question.
The 2021 event project was first announced to the Presidency of the Council of Ministers and then to all the national institutions involved and those of the territory as well as being shared with the historic partner Fiera Milano.
A project that, the organization anticipated, will be entrusted and coordinated by an internationally renowned curator to strengthen links, relationships and concrete actions with the economic and social fabric that recognizes the centrality and relevance of the event.
“We believe that the appointment of next September 5 will develop a significant potential for membership and a global representation of products, excellence and innovations in the sector. Around the 59th Salone del Mobile Milano – thanks to the factual contribution of a historically productive, highly dynamic and proactive territory – it will be possible to develop those initiatives and events which in terms of climate and environment make it a “world unicum”.