After leaving behind 2020 and a virtual edition that still recorded good numbers, now the 14th Maredamare has a new beginning and becomes Maredamare Body + Beach.
The international fair dedicated to beachwear and accessories, which will be held in Fortezza da Basso from 24 to 26 July, will in fact be among the first fairs to restart in traditional form and the first ever in the sector.
In confirmation of the results achieved in recent years, the Florentine event also obtains the status of an international fair and with the special edition Maredamare Body + Beach opens up to the world of underwear and corsetry.
The 14th Maredamare Body + Beach will therefore take place with renewed energy, but above all with a new configuration. The spotlight is therefore not only on the beachwear and beach accessories sector, but also on underwear and homewear, offering a complete look at the SS2022 collections.
Alessandro Legnaioli, president of Maredamare: «The new provisions of the Government allow us to restart. And we will do it with a new force. The video meetings held in the last month with companies and shops revealed that exhibitors and visitors can’t wait to meet again, to resume their old and pleasant habits. Let’s also add that our fair, as it is conceived, has an ironic, unifying and never self-referential vocation and it is not difficult to understand how much the operators of the sector lacked it. Clearly we will start again in attendance but following a scrupulous discipline in detail, the official one, to which we ourselves have tightened even more precisely because the real goal is to enter the fair relaxed “.
Available to exhibitors, the organization of the 14th Maredamare will provide more company spaces and showrooms to increase privacy and distance. Free hospitality offered to a selection of about 300 shops in the sector and confirmed, guaranteeing security protocols, evening events that have always been the driving force for meetings with buyers.
The show will be integrated and supported by Hub, a structured digital platform that will facilitate contact between buyers and exhibitors and will promote the visibility of the collections throughout the sales campaign.
The 14th Maredamare Body + Beach will again see the participation of the best brands of beachwear, swimwear, kaftans, beachwear, accessories, homewear and underwear this year on an exhibition area of 11,000 square meters. The event will feature medium – medium / high – high end brands, thus making it the only Italian showcase in the beachwear and underwear sector.