International fairs: the recovery starts with the reopening

Fiere internazionali
[:it]Fiere internazionali[:en]Fiere internazionali[:]

Prime Minister Mario Draghi, in outlining the stages of the gradual reopening program on April 16 last – necessary to combine the needs of security with the resumption of economic activities – set the restart of international fairs in Italy for July 1. Country, in compliance with the health protocols approved by the Technical Scientific Committee.

Among the first events to benefit from the restart program is Cersaie 2021, confirmed in Bologna from 27 September to 1 October.

The positive impact that an international fair such as the one dedicated to ceramics and bathroom furnishings can have for many economic activities spread throughout the territory requires, as never before on the occasion of this restart, the support of the Institutions which, even at regional and local level, do not however, it never failed in this very difficult period.

Regarding this, the considerations of Stefano Bonaccini, president of the Emilia Romagna Region, and Gianpiero Calzolari, president of BolognaFiere

“With the government’s announcement of the date for the resumption of events in attendance, we can look to the future with more optimism and, above all, restart that virtuous system at the service of companies and exports that are our great international fairs.

Now the organizing machine is set in motion to better plan the development of the scheduled events. Safety is our priority: at the fair with the application of protocols aimed at every aspect of “living the fairground in safety” (from entrances to visiting routes, from catering to logistics) and also to “experiencing the city” , with an important synergistic work with the other actors of the chain of activities that intervene in the fair experience (Airport, transport, hotels, …).

Our goal is to offer a context in which exhibitors and operators can concentrate on business and develop new commercial relationships in complete peace of mind ».

According to Stefano Bonaccini, “The restart of international fairs is excellent news, which restores confidence and prospects to sectors that have suffered greatly in the last year due to the necessary restrictions due to the pandemic. Fairs represent a fundamental and strategic tool to support the export of products and supply chains that are excellences not only of our Region, but of the whole country and of Made in Italy in the world.

This is why, while we continue the vaccination campaign – ready to double the administrations with the arrival of new supplies, in line with the national plan – we work to put in place every tool necessary for a safe reopening through rigorous health protection protocols for exhibitors and visitors.

In such a complicated context, Confindustria Ceramica is to be thanked for its commitment to safeguarding production and employment. This is why we intend to continue to invest by strengthening the regional trade fair system, aware that working as a team leads Emilia-Romagna to be a top-level player on the top international markets “.