Bologna Congressi and Bologna Fiere introduced the first edition of Mlano for Pets, a manifestation dedicated to all the pets and created by the union of Quattrozampeinfiera and Pets in the City. Milano for pets will make its debut on October 3rd 2020 in the spaces of fieramilanocity and it will be anticipated by the second edition of Milano Pet Week, that will start on the 26th of September.
Quattrozampeinfiera is an itinerant appointment, while Pets in the City has been created in order to innovate the sector and it has a strong link with the city. Actually the most relevant initiative of the fair world, the Milano Pet Week, ideated in collaboration with the city of Milan, is linked to Pets in the City.
The new event Milano for Pets is managed by Value Fairs, society of Gruppo BF, while the other steps of the journey of Quattrozampeinfiera in Rome, Naples, Turin and Padua will be managed by Bologna Congressi.
Milano for Pets will focus on the pets’ welfare and on the theme of the comprehension of their real needs without forgetting the fun. The public will be involved with many initiatives and edutainment in order to get it in contact with companies, professionals and institutions to improve the cure and the health of pets. At Milano for Pets it will be not possible to buy pets to educate the people to do a informed choice of the pet.
Donato Loria, general manager of Value Fairs and manager of Gruppo BF, has set the goals for Milano for Pets and they are the increase of the number of exposers and visitors of the 20% and the creation of a calendar of Pet Week in Tour. A roadshow that will enrich the national schedule, with methods based on the experience of the Milanese appointment.
“We’re very satisfied to announce the entrance of Gruppo BF in the pet to consumer sector – Giampiero Calzolari, chairman of Bologna Fiere and of Value Fairs, said. This first edition of Milano for Pets has the goal to reinforce our presence on the territory, a model of events roadshow thanks to Quattrozampeinfiera that will reach its peak with the Milaese manifestation, like the result of a trip that will be successful for the next years”.