Super 2020, a saloon increasingly“boutique event”

Super 2020
[:it]Super 2020[:]

In Milan, during the fashion week (18 to 24 February), Super 2020 is back, accessories and prêt-à-porter for women signed Pitti Immagine to discover a selection of the most interesting news of this sector on the international scene. Super 2020 presents its collections at the Visconti Pavilion in Via Tortona 58, formerly Ansaldo Laboratory– one of the areas of fashion week and among the most frequented by international buyers –from Thursday 20 to Sunday, February 23. Present at Super 2020 about 90 brands – 30% of them from abroad – with their new collections of prêt-à-porter and women’s accessories for autumn-winter 2020/21. The last edition of Super last September has registered more than 5,800 buyers, with international buyers who have exceeded the 1,100 presences (about 20% of the total) from more than 50 countries of origin. The top 15 reference markets of the show have seen Japan lead, followed by France, Spain, Germany, Greece, United States, Switzerland, China, Russia, Korea, Austria, Holland, Belgium, United Kingdom and Portugal. According to Antonio Cristaudo, sales & development manager: «Super is a pure product experience and together with styling entering the Visconti Pavilion means to immerse yourself in a “super showroom”, able to give multifaceted input in an ultra-contemporary atmosphere, which enhances the styles and identities of the various brands that exhibit. In the discovery path we combine quality companies with product capsules, more special projects and debut to young talents from new scenarios. Always with an eye to scouting– which can only be on a global scale– and to create a dimension of synergy and enhancement of the different collections, as if to suggest already to our buyers the best product combinations, and the stories that, in boutiques, in department stores and also on online platforms, they are better suited to each other. Like the seven designers from all over the world presented in the Super talents area, each with a unique creative content, just to mention one of the special participations of this edition. Also in this sense Super 2020 has a format that stands out from all the other appointments during the Milan fashion week». Super talents also returns to Super 2020, featuring emerging talents selected in collaboration with Sara Sozzani Maino of Vogue Italia and Vogue talents. On stage, selection of 7 designers from all over the world working on the concept of luxury accessory, with a series of proposals with a high creative rate.

Super 2020 in brief

Opening: from 20 to 23 February

Location: Milano, Padiglione Visconti, via Tortona 58

Timetable: from 20th to 22nd February from 9.30 to 18.30; on 23rd February from 9.30 to 17.30

Organizers: Pitti Immagine