International exhibition dedicated to footwear in its first edition of 2020, Micam Milano returns to Fieramilano Rho from 16 to 19 February with an edition full of news. Starting from a new layout and even more dynamic. “Digitization of production processes, sensitivity to sustainability issues in the fashion industry, together with the need to train and welcome up-to-date professional figures in our companies; are the three themes that are changing the footwear industry worldwide– notes Siro Badon, Chairman of Footwear Associations and MICAM– For this, starting from this edition, We will give strong prominence to the evolution taking place in all sectors by offering operators and companies concrete answers, showing good practices to follow and giving visibility to creative and productive contexts that are distinguishing themselves by the ability to look ahead”. In Milan Micam there will be more than 1200 exhibitors, of which 628 Italian and 577 foreign exhibitors will present a preview of the A/I 2020-2021 collections. Micam Milano confirms itself as a forerunner of trends and just to evolve together with the moving market, starting from this edition renews its layout to give the areas “classic” an even more marked identity and enrich the show with novelty. Another topical theme in Micam Milano is the environmental and social sustainability, proposed in different expressions and in numerous contexts, to witness the change that the footwear industry is also promoting within the fashion and accessory sector. The new layout of the Fashion Square in Micam Milano, apart from being strongly characterized to communicate the new initiative “Micam X”, inaugurates the ever closer collaboration between the various trade fairs. Lineapelle, international exhibition of leathers, accessories, components, fabrics, synthetics and models for the fashion and luxury industry, will make available to Micam X its research on trends in materials for the FW20/21 season, as well as presentations on the most innovative aspects and the continuous evolution of the skin. In the space Micam X will also be held the workshops of WGSN dedicated to new trends and inspirations that will characterize the next season. In Man Square, the area dedicated by Micam Milano to the men’s footwear sector, instead, will be given space to carefree: for the first time, will be built an area characterized by traditional male hobbies and passions. After being served in the barber shop, inside a cigar lounge you can participate in talk moments in which will be illustrated technique of preparation and tasting of cigars. At the disposal of visitors, a play area with billiards, track cars and open bar.
Micam Milano 2020 in brief
Opening: from 16th to 19th February
Location: Fieramilano Rho, SS del Sempione 28
Hours: 16/18 February from 09:30 to 19:00, 19 February from 09:30 to 16.00
Info: www.themicam.com