International window on the world of accessory, HoMi Fashion &Jewels will debut on 15 February to end on 18 February in Fieramilano Rho with a renewed formula that aims to represent the unique reference for the whole universe accessory: from the fashion accessory to the bijoux, to the trendy jewel, from the beachwear, to the components, from the stones to the colored ones. Unique in Italy for format, size and merchandise exhibited, HoMi Fashion &Jewels is even more defined, thanks to a project further enhanced by a new location at the same time as other events dedicated to accessories and even closer to the events of Milan Fashion Week. The new format redesigns the layout of HoMi Fashion&Jewels according to the most current distribution logic and range differences and presents itself through four structured visit routes on the needs of the visitor and his final target: Style, everyday, Gems & Components, F&J International Delivery. At HoMi Fashion &Jewels the routes will be distinguished by product characteristics, positioning and distribution channel and inside they will host special spaces inspired by specific themes and particularly original and innovative proposals. Among them: New Craft, which hosts the capsules created by emerging creatives; #tuttepazzeperibijoux is the project that gathers the best national and international proposals, in the name of originality and exclusivity; The Special Summer area offers a preview of a selection of beachwear accessories and outfits designed for the summer. The wide and diversified offer of HoMi Fashion &Jewels is increasingly the key to the event. Almost 600 exhibitors are on show, 32% of whom come from 24 countries, in particular Spain, Greece, France, India and Turkey. The more than 120 new companies of the 2020 edition of HoMi Fashion&Jewels confirm the ability to attract innovation and the effectiveness of the scouting activity carried out in Italy and abroad (with an important response in particular from Spain and Greece). On the visitor side instead, the activity of scouting and profiling of HoMi Fashion&Jewels, realized in collaboration with Ice-Ita has focused on France, Japan, Russia and Spain, selecting about 200 buyers who will be present in the event. Also this year appointment with #iamthemaker, who at HoMi Fashion&Jewels gives voice to artisans and fans of the good and beautiful fact: exhibitors and buyers will have in fact the opportunity to tell firsthand their story and their professionalism and, at their side, voice also to influencers and opinion leaders who will talk about the craftsmanship from the point of view of who lives it, choosing it and wearing it. The soul of HoMi Fashion&Jewels is also completed with the attention to trends, which makes this appointment a real cultural observatory on bijoux fashion and the accessory, able to identify the trends that will characterize the next seasons and tell them to companies and operators.
Homi Fashion&Jewels 2020 in brief
Opening: from 15 to 18 February
Location: Fieramilano Rho
Organizers: Fiera Milano