Among creative installations, special events, new brands and international collaborations Pitti Bimbo – in Florence from 16 to 18 January – celebrates its 90th edition. In these 45 years, Pitti Bimbo, the Pitti Immagine show dedicated to children, has never ceased to evolve. From the wardrobe it has expanded to the spheres of lifestyle and objects, in a world that, starting from the child, manages to involve the whole family.
Among creative installations, special events, new brands and international collaborations Pitti Bimbo (https://www.pittimmagine.com/corporate/fairs/bimbo.html)- in Florence from 16 to 18 January – celebrates its 90th edition. In these 45 years, Pitti Bimbo, the Pitti Immagine show dedicated to children, has never ceased to evolve. From the wardrobe it has expanded to the spheres of lifestyle and objects, in a world that, starting from the child, manages to involve the whole family.
543 collections will be present at Pitti Bimbo, 356 of them from abroad (65% of the total). In addition: 6,400 buyers and a total of 10,000 visitors at the last winter edition. The identity of the kermesse is as always multifaceted. The Top Floor of the central pavilion is confirmed as the headquarters of the research with The Kid’s Lab!: 3000 square meters of innovative sections such as kidzFIZZ, Ecoethic, The Nest and Kid’s Evolution. Also in the central pavilion, the main section of Pitti Bimbo that welcomes brands and iconic brands of the world of children– and the planet kids and family lifestyle, with accessories and furnishings of Fancy Room, and the special “ editorials, which at every edition always propose new design objects, accessories, games and thematic ideas.
This time we are talking about flags
A rectangle of cloth, an inlay of lines, colors, drawings: the flag of Pitti Immagine waving in the shot made by the photographer reporter Franco Pagetti for the campaign dedicated to the winter salons, designed with the art direction of Angelo Figus. And Pitti Bimbo will interpret this theme waving flags that from time to time will be game, fantasy, adventure, curiosity. At the Fortezza da Basso the concept of the flag will lose its two-dimensional character and will be transformed into a scenographic set-up created by set designer Alessandro Moradei, also here with the art direction of Angelo Figus.
This edition of Pitti Bimbo will have the special contribution of the Ministry of Economic Development and Agenzia ICE in support of the fairs of Made in Italy. The contribution is dedicated to the strengthening of the activities of hospitality, media relations and advertising.
Pitti Bimbo 2020 in brief
Opening: from 16 to 18 January
Location: Fortezza da Basso, viale Filippo Strozzi 1, Firenze
Timetable: from 9 am to 6 pm; last day from 9 am to 4 pm
Info: https://www.pittimmagine.com/corporate/fairs/bimbo.html