New location, new management company, international scope are the pillars at the heart of the presentation of Fieravicola 2021, on January 13 in the Forlì Airborne Exchange.
An important moment to collect ideas, to present proposals, to share strategies for the relaunch of Fieravicola 2021, an appointment that aims a twofold objective: to realize an international exhibition, to become the showcase of the Italian airborne industry in the world; to build a pole of Romagna’s agribusiness thanks to the networking of the specialized fairs Macfrut and Fieravicola scheduled on the same date, able to attract exhibitors and visitors from all over the world.
Fieravicola 2021 will remain however, as specified during the meeting, an autonomous event, every two years, whose next edition – the 52nd and the first 2.0 – will take place from 4 to 6 May 2021. Fieravicola 2021 will be managed by a new company that will see the presence, as well as the Italian exhibition Group as majority shareholder, Fiera Forlì, Cesena Fiera and, it is hoped, also industry associations.
The development of Fieravicola 2021 also passes from the direct involvement of the companies of the sector and the associations of representatives of the sector. For this beyond the social organs of the new.co is previewed the involvement of the stakeholders in a Technical Scientific Committee, that supports the technostructure in the organization of the fair and in the most important decisions that will affect the event.
The reference model for the relaunch is Macfrut, an event that in Cesena had lost the characteristics of international fair to become a meeting point of the Italian supply chain and that, thanks to the move to Rimini in 2014, has found new impetus and development.
However, the links with Forlì will remain very close both in terms of relations with the sector and in terms of content. To such purpose a convention event is previewed to be realized every year in autumn near the Fair of Forlì. Already in 2020, as a preview of Fieravicola 2021, it is assumed an international forum on some topics of interest in the aviation industry.
A large sector like that avicunicolo must have a large fair as a reference showcase to the world and this showcase can only be Fieravicola 2021, for its history, for its relations with the sector, for rooting with the Romagna territory. Its relaunch is the revival of the territory itself in view of the construction of a large pole of Romagna’s agribusiness.