Inaugurated on 10th October in Hall 8/12 of Fieramilano, where will end on 12th, the 31st edition of Viscom Italia 2019 (www.viscomitalia.it), International Exhibition of Visual Communication, reconfirm an event where to find and test the most current technologies, Experiment with previously unthinkable applications to customize and make competitive products and learn new visual languages to communicate winning models and strategies. Fulcrum of a business that involves companies and industry operators at international level, Viscom Italia is a reference point for the industry able to update and propose, edition after edition, as an exclusive showcase of all the news of the market. Concept reiterated by Cecilia Montalbetti, Exhibition Manager Viscom Italia: «This is where the insiders meet to get close to the universe of visual communication in all its nuances. We have created an appointment with an international scope, presenting a particular attention to technological innovations and new markets, creating real moments of deepening and immediate usability of content. Viscom Italia is able to offer all this thanks to the continuous and attentive dialogue with its reference interlocutors, interfacing constantly with professionals in the sector to offer them a tailor-made service and respond to the evolutions and attractions of the market».
The novelties of the 31° edition
At Viscom Italia 2019 there will be more than 450 key players, +13% of new exhibitors from 14 countries and +13% of the occupied area. In the exhibition area of Hall 8/12 the entire supply chain, which includes Large Format Digital Printing, insignia, posters, serigraphy, tampography, Textile Promotion, Embroidery, Engraving, milling, Laser , Digital Signage , Labelling, Packaging, P.O.P and Event Services. This year’s novelty is the Digital Innovation Area, an exhibition space where you can experiment software dedicated to graphics and design to enhance and create new languages and projects for visual communication. To relaunch new communication messages and create food for thought in addition to the reaffirmation of the main associations of reference, visitors of Viscom Italia will find an articulated program of attractions between meetings, debates and live appointments. An example of this is the Viscom talks, made with the scientific coordination of Personalive and designed to deepen all the topics “hot “that revolve around the market. In the schedule of meetings there are many themes: from the developments of the photographic aesthetic for the construction of new advertising campaigns on and offline, to new technological approaches to transform an idea into a product of design.