TheOneMilano (www.theonemilano.com), the hall of the’haut à porter, closes and sums up a sixth edition that turned out to be in line with the previous one. In fact, with its 120 collections, 22% of which are coming from abroad, TheOneMilano closed its doors on September 23rd with more than 3,700 professional buyers, 40% foreign. Fewer visitors from France and Germany (- 2%), while there was a double-digit increase in buyers arriving from Spain and Great Britain, while the South East Asian area reconfirmed strategically. As pointed out by Norberto Albertalli, president of TheOneMilano: «In this edition we have managed to carve out a role of promoters and innovators able to support our customers, not only by making system with important partners with Camera buyer Italia and Ice, but also with new forms of communication that give an important opportunity of visibility to exhibitors. And not least, having aligned the dates with the fashion calendar, has allowed us, even more, to be part of a driving system of our country». Just #Facciamosistema, partnership signed with Camera buyer Italia, gave impetus to the synergy between companies and showcases. The goal was to create outfits combining garments with a retail vision, intercepting local tastes.
An appointment for those looking for new models
TheOneMilano remains a niche event that, in every edition, identifies development models for the business of its customers. This September edition has focused on the creation of macro themes, starting from purchasing routes for buyers and exhibitors up to codifying aesthetic standards capable of intercepting the taste and need of the market. An appointment that has become important for operators in the sector and that can also take place with the support of qualified partners, such as the Agency ICE, which has identified and brought qualified buyers not only from Europe but also from Japan, Russia, Ukraine, USA, Korea, Lebanon, Azerbaijan who appreciated the diversified exhibition offer. Obviously TheOneMilano has not forgotten the theme of sustainability. Indeed it was one of the elements that characterized this edition of TheOneMilano, where some exhibitors presented both collections marked by a strong attention to the environment, and initiatives related to the educational. TheOneMilano has also continued in the digital project AlwaysOn (www.alwaysonshow.com) that puts online the 1100 items photographed in the 4 days of the fair and that keeps supply and demand in contact. Excellent indeed the trend of access to the virtual fair recorded during the event with over 1800 accesses for the preparation of visits.
The next TheOneMilano will take place from 20 to 23 February in pavilions 3/4 of fieramilanocity.