On 18th September, the 88th edition of Micam (https://www.themicam.com/micammain/doc.html?id!21308), the International Footwear Show promoted by assocalzaturifici, closed at Fiera Milano. With more than 1300 exhibiting companies, the 50th anniversary event saw the presence of 44,076 operators, 60% of whom arrive from abroad. The recorded increase has been of 0.94% on the single entrances regarding the edition last February; to signal an increase of almost 2% of the foreign countries and a slight decrease – 0.55% – of the Italians.
Well China, Hong Kong and Switzerland
A very strong presence from China and Hong Kong was also confirmed in Micam 88, thanks to the period not characterized by festivities in these countries; well also Switzerland with a +10%. They hold the traditional European markets, while it has been recorded a sharp decrease from Russia (- 12.85%) and Ukraine (- 8.68%). Micam 88 has also been characterized by the anniversary of the fifty years since the first edition: a moment of symbolic passage for the industry, at the center of both changes in the production process, and the culture of the footwear product and its perception by the final consumer. Micam 88 was also the first edition led by the new president Siro Badon, who, after giving the appointment in February 2020, specified: «The fairs continue to be a complete tool for the business of the sector and, given the results, we are proud of the success of this edition that confirms Micam the most important event in the world in this sector». As pointed out by the organizers of the Milanese event, Micam was also an opportunity to relaunch the made in Italy footwear at a time still complex for the districts of the sector, demonstrating that the creations of Italian fashion are not only productive excellences, but also icons of Italian culture. An aspect also highlighted by Ivan Scalfarotto, Undersecretary to the Ministry of Foreign Affairs and International Cooperation, who visited Micham 88, anticipating some initiatives on the theme of internationalization and enhancement of the fashion system. Among the many novelties presented during this edition of Micam is the exhibition area players District, designed to offer a stage to the sports and outdoor footwear sector, increasingly the focus of interest of consumers and buyers, with a consequent investment in research and technology by companies. This space, which has also seen side events like the Micam Trophy, will be further developed in the coming Micam in February. Success also for the exhibition “It’s shoe Time”, organized on the occasion of the 50th anniversary in Fashion Square and which will now move to the Mudec until September 22nd.
The next edition of Micam will take place from 16 to 19 February 2020, with the F/W 2020-2021 collections.