At Fragranze the artistic perfumery on stage

September 13th at the Station Leopolda in Florence will kick off the new appointment with fragrances Pitti Immagine, the Pitti Immagine exhibition that brings the best international perfumery products to the Tuscan capital until 15 September. Pitti Fragranze is a meeting point dedicated to the best proposals of artistic perfumery the novelties for beauty and wellness, the most exclusive skincare lines, presented by 150 of the most qualified maisons and brands, without forgetting the new talents of the world. Every year Pitti Fragranze in Florence draws the industry’s top names and the most prestigious noses, to discuss the new trends and the most advanced experiences of selective perfumery, and the link between fragrances and lifestyle today. As pointed out by the general manager Agostino poletto: «Pitti Fragranze is increasingly the place for excellence where to discover the novelties of international artistic perfumery and its most advanced experiences– from the reference names of the sector to emerging brands -, who meet in Florence together with the international community of the protagonists of high beauty and its more lifestyle dimension. This edition reaffirms its firm points: great selection and attention to product quality, alongside an international scouting high profile. And then there is the program of events on contemporary olfactory culture, increasingly rich and multifaceted, to make Pitti Fragranze a truly unique observatory. From the special guest of this edition, an undisputed master as Jean-Claude ellena, of whom we present the first major retrospective, up to the calendar of fragrances talks, with a focus on the most advanced dimension of retail in perfumery– from staff training to the design of physical and virtual spaces– on skincare and much more. We invite you to immerse yourself and live the experience of the salon, together with that of the initiatives in the city for the City of fragrances!». The 2018 show has registered about 2,150 buyers from over 50 countries. The ranking of the reference fragrance markets is led by France, followed by Germany, Russia, Spain, Switzerland, the United Kingdom, Ukraine, the United Arab Emirates, the Netherlands, Japan and the United States.

The new image of Pitti Fragranze

The image that tells the new edition is born and develops around the combination of art and beauty. The beautiful as harmony, a dynamic and changing reality, in which we must learn to be and to move. For the new visual, the graphic artist Diego soprana was inspired by the art of Antonio Canova and Gian Lorenzo Bernini: the contact and the intertwining as essences on the skin, the contemporary classic, the sublime and the veiling.