Sana 2019, an edition that confirms the success of the event

Finished at the exhibition district of Bologna on September 9th, the 31° edition of Sana 2019, International exhibition of organic and natural, has a very positive balance with a thousand exhibiting companies on 60 thousand square meters of exposure, hundreds of product innovations, strong international presence. The event also saw the debut of the new Minister of Agriculture, Food, Forestry and Tourism, Teresa bellanova. 

The numbers of a healthy sector

The numbers of Italian organic are evidence of the dynamism of this sector. With almost 2 million hectares of organic agricultural land (+ 3% compared to 2017, 15.5% of the national UAA), ours is the leading EU exporter (2 billion in annual turnover) and is among the first worldwide for the number of companies that process organic products. “The success of this 31st edition of Sana, which is also an expression of the strong dynamism of the sector, and the search for additional distribution channels for organic products, are the basis of a new BolognaFiere initiative – underlined Gianpiero Calzolari, president of BolognaFiere – that will facilitate the contact between the producers (bio food and non food) and the big signs of modern distribution that every year, in January, meet again at MarcabyBolognaFiere, Private label conference and Exhibition. The initiative, which we have called Sana Up, will present the novelties exhibited at Sana to the operators of Marca 2020. In November 2019 we will also give life to a training course to illustrate, to the organic operators, the best strategies to enter and grow in large-scale distribution increasingly sensitive to organic supply chains ». 

A handbook for the bio of the future

Closed 2019 and having already scheduled the next appointment with Sana, which will take place from 11 to 14 September, the Bolognese event is already looking ahead. As part of the “General States of Organic”, promoted by BolognaFiere in collaboration with FederBio and AssoBio and with the support of ITA, the “Manifesto of Bio 2030” was presented. Result of the comparison of the institutions and associations involved, the Manifesto is divided into 10 programmatic points: 

1 – an active agriculture to face the climate challenge;

2 – the importance of the agro-ecological approach;

3 – strengthen the distinctive elements of the organic sector;

4 – conversion of animal husbandry to organic farming;

5 – the crucial role of regulation and controls;

6 – the fundamental role of innovation and digital revolution;

7 – territorial development models;

8 – information and importance of traceability;

9 – adoption of a national logo;10 – communication and awareness: strengthening of widespread food education and the role of the proactive consumer