From 20th to 22nd July, the Fortezza da Basso in Florence will host the 12th edition of Maredamare, the Italian beachwear exhibition.
As usual, the beach and accessories collections will be the protagonists. Summer 2020 is at the heart of Maredamare, and the most prestigious brands will present their proposals in preview.
Alessandro Legnaioli, President of Maredamare
“In recent months we have tried to set up an event that is even more attractive and intriguing than usual, adding to a complete proposal important moments of study and opportunities for lightening and entertainment. This edition is growing in every respect with over 250 brands, of which 60 new entries, to occupy an area of 12,000 square meters with a new feature to report, namely the dedicated showrooms open until 11.00 pm, a few private meeting spaces steps from the stand. A new way to engage customers. We wanted to fully experience the Medici Fortress that hosts us by creating a fair post full of events and aimed at revealing the most enchanted and hidden corners of this extraordinary place. Its secret rooms, the monumental part, the private accesses, the turrets with a view and the hidden passages. Setting up bar areas, shows and animating hidden courtyards where you can relax and share experiences and chatter. News also on the environmental protection front. The Maredamare team, which has always been sensitive to environmental protection, this year has decided to contribute to the protection of Mediterranean species, adopting Futura and Ondina, two specimens of Caretta Caretta, through the Legambiente Tartalove project. ”
In the showroom training workshops held by professionals in the sector are on the agenda
In addition, there will also be a first-rate fashion show calendar: collective fashion shows, the personal shows of Iconique and Bikini Mi. But, the 2021 trend previews with MarediModa. And again, great space for young designers with The Link competition, organized and promoted by MarediModa Cannes.
Also for this edition the collaboration between Maredamare and Nilit Fibers is renewed.
An experimental Sweet Sour collection will debut, designed by the young and talented Isabella Storani based on fabrics made with Sensil.