Pitti Immagine Uomo 96 was a success

Pitti Uomo confirms itself as a world crossroads for trends, news and launches of new projects for men’s fashion and its lifestyle. The numbers of the 96th edition are highly respected: a total of over 30,000 visitors and over 18,500 buyers from 100 foreign countries. Certainly an edition dedicated to great energy and optimism, in a complicated year for international trade. Several important markets register important results, such as France, Turkey, Hong Kong, Belgium and Russia. On the other hand, there has been a slight decline for China, Germany, Spain, Japan, and those for Italian buyers. 

Raffaello Napoleone, managing director of Pitti Immagine

“We experienced a great buzz in the Fortezza da Basso and in the city. and this is the first clear sign of the spirit of an entire industry that is represented at Pitti Uomo and believes in the future, moving in harmony with the great changes in communication, consumption and distribution, investing in research, materials and new technologies. If we see things from above, this is a difficult year or everybody knows: the main indicators of international trade trends indicate slowdowns almost everywhere, a phenomenon that inevitably occurs when there is a strong slowdown in the global economy, starting from key countries like China and Germany. All of this reverberates in ways and measures that are not uniform on individual sectors and individual markets, but it is certain that fashion consumption in Europe is very dynamic, strong stimuli are needed to shake buyers and consumers. ”         In the days of Pitti Immagine Uomo, special events received very positive feedback, with an even more extraordinary calendar than usual. And this both for those presented by Pitti, and those organized by the companies in the Fortress and in the city. Excellent results also arrived on the media and social fronts: at Pitti Immagine Uomo there were over 2,000 journalists, fashion editors and influencers from all over the world accredited to the show. There were approximately 13,250 posts generated and 3.8 million interactions on social media, for a value of Media Impact ValueTM (MIV) of over 12.5 million euros.