On November 28th at fieramilano Rho closed the 78th edition Eicma Milan, the international two-wheeler exhibition, with a success that brings back pre-pandemic enthusiasm.
A success that, after the forced stop of last year, also assumes a symbolic value and confirms the relevance of the exhibition model staged by the historic Milanese exhibition.
Despite the shrinkage of the exhibition space, in the four days of the 78th edition Eicma Milan open to the public, the maximum capacity limit envisaged by current regulations was reached. In fact, 342,644 total presences were registered in the 5 pavilions occupied this year and in the external areas.
A result characterized by a safe visit experience and with over 94% of tickets purchased online thanks to the choice of the organization to avoid pressure on the ticket offices of the exhibition center.
The international attractiveness on the business front also did well which, despite the recent restrictions and difficulties linked to international travel, welcomed 28,841 operators in the sector (43% foreigners) and 5,127 among journalists, influencers, technicians and communication professionals (35% from from abroad). A number of the latter pushed by the exclusive press day on Tuesday, a novelty of this edition.
The public success of the 78th edition Eicma Milan did not stop within the pavilions, but went as far as the outdoor spaces of the event.
In addition to hosting the tribute to Valentino Rossi’s career, a rich and consolidated schedule of exhibitions, shows, races and test ride opportunities, much appreciated by lovers of two wheels, took place here.
Pietro Meda, president of Eicma: “The great presence of the public has allowed us to reaffirm the international centrality of our appointment and to project it again into tomorrow. In recent months, we have strongly promoted correct visiting behaviors, necessarily also relying on the good sense of enthusiasts during the visit experience. In light of the current restrictions, that achieved is the best possible result. This is a test of strength made possible thanks to the trust of the exhibitors and their loyalty to the public, who responded with great enthusiasm. A heartfelt thanks goes to them ”.