The September edition of TheOneMilano 2021 is confirmed in attendance from 19 to 21 September in the Fieramilano Rho district.
Here it will take place for the second year in Special Edition featured by Micam Milano https://milano.themicam.com/, the reference international exhibition for the footwear sector.
Elena Salvaneschi, CEO of TheOneMilano: «We are working towards this highly anticipated physical appointment, trying to involve international buyers, who represent 63% of our visitors, as much as possible. Fieramilano Rho is a location that guarantees compliance with all safety regulations and the necessary distance. Presenting yourself together with Micam means creating synergy between the various product sectors and offering buyers the widest possible offer “.
Telling the Slow Fashion
The women’s haut-à-porter salon is the home of storymakers: independent, creative, innovative companies that transmit the “history of making” through the Slow Fashion collections they produce.
The pure aesthetic display thus leaves room for the excellent know-how of Made in Italy companies, for the affirmation of the tailoring of creations made by people to be worn by people.
In TheOneMilano 2021, in September, an entire area will be transformed into a photographic set to shed light on this story and tell its raw materials and sustainable production processes.
It will be the entrepreneurs themselves who will reveal their business stories, through videos and content in which skills will be highlighted along with the human and artisanal aspect of productions.
The project – which starts from the September edition of TheOneMilano to reach that of February through a series of in-depth webinars dedicated to international markets – is supported by the Ministry of Foreign Affairs and International Cooperation and ICE.
Synergies and strengths online
TheOneMilano 2021, Special featured by Micam, will therefore be an open fair in all senses, with an innovative and representative language of the exhibition path, natural completion and evolution of the February flagship event.
The event will also take place in digital version, on its AlwaysOnShow platform, which has dictated the line of a new way of doing business since 2017.
During this edition, the platform will host the digital presentations of the exhibitors’ collections accompanied by “Walk through” insights to show the details even to buyers who for various reasons cannot be present in Milan during the days of the fair.
Sneak Peak “in pills” will also be offered to provide buyers with a purchasing guide in a Slow Fashion format, accompanied by a summary of the color trends for winter 2022/2023.