After leaving behind 2020 and a virtual edition with good numbers, now the 14th Maredamare edition presents a new beginning and becomes Maredamare Body + Beach.
Reserved for beachwear and accessories, the show will begin on Saturday 24 July in Florence, in the Fortezza da Basso, where it will end on Monday 26 July. The international event will be among the first fairs to restart in traditional form and the first ever in the sector.
In confirmation of the results achieved in recent years, the Florentine event also obtains the status of an international fair and with the special edition Maredamare Body + Beach opens up to the world of underwear and corsetry.
Alessandro Legnaioli, president of the 14th edition of Maredamare: «The new provisions of the Government allow us to restart. And we will do it with a new force. Let’s also add that our fair, as it is conceived, has an ironic, unifying and never self-referential vocation and it is not difficult to understand how much the operators of the sector lacked it. Clearly we will start again in attendance but following a scrupulous discipline in detail, the official one, to which we ourselves have tightened even more precisely because the real goal is to enter the fair relaxed “.
In fact, at the exhibitors’ disposal, the organization will provide more company spaces and showrooms to increase privacy and distance. Free hospitality offered to a selection of about 300 shops in the sector and confirmed, guaranteeing security protocols, evening events that have always been the driving force for meetings with buyers.
The 14th edition of Maredamare in attendance will be integrated and supported by Hub, a structured digital platform that will facilitate contact between buyers and exhibitors and will promote the visibility of the collections throughout the sales campaign.
Maredamare Body + Beach will therefore take place with a new configuration. Therefore, not only the beachwear and beach accessories sectors are in the spotlight, but for the first time also on underwear and homewear, with the SS2022 collections. Also this year the best beachwear, swimwear, kaftans, beachwear, accessories, homewear and underwear brands will participate in the 14th edition of Maredamare on an exhibition area of 11,000 square meters. The event will be attended by medium – medium / high – high end brands, thus making it the only Italian showcase in the beachwear and underwear sector.