The second edition of Florence Trend 2021 is preparing to open its doors, scheduled from 18 to 20 September in the Fortezza da Basso exhibition center in Florence.
Host of the opening day was the host of Rai Uno, Eleonora Daniele, who accepted the invitation of the organizers to support the enhancement and defense of the artisanal production of Made in Italy.
Organized by Fivit with the patronage of the Municipality and the Chamber of Commerce of Florence, the show dedicated to home, decor and gift will present a preview of the 2021 collections of the three reference production segments, also mentioned in the name of the event.
For three days, the Florentine exhibition, reserved for sector operators and buyers from numerous European and non-European countries, will determine next year’s market for Italian production and its diffusion beyond national borders.
Florence Trend 2021 will host the main Italian production companies on over 11 thousand square meters of the exhibition center, proposing a format, which, in compliance with the regulations, will have as its central focus the attention to innovation and the latest trends in furniture for the home, mise en place and objects.
The involvement of the city
However, the appointment will not be “just” a trade fair.
According to the organizers, in fact, it aims to become a hub of ideas for the world of interior designers.
Agreements with the main specialized magazines in the home sector are the basis of a creative process that aims to involve all the professionals, as well as shopkeepers, who constitute the new market frontiers.
Architects, interior designers, influencers and bloggers, as well as journalists, will be invited to participate in Florence Trend 2021 but also in moments of productive confrontation in the development of Made in Italy.
Furthermore, the 2021 edition of the event intertwines new synergies with Florence and its institutions, giving life to a cultural and emotional experience and a program of initiatives and events dedicated to home decor and gifts, which will animate the city during the period of event.