Like many other events, the 42nd edition of Mce – Mostra Convegno Expocomfort, should have already been in full swing at Fieramilano Rho, in conjunction with Bie – Biomass Innovation Expo (https: //www.bie-expo.it/). Instead, from 17 March the inauguration of Mce – Mostra Convegno Expocomfort will slip to 8 September and will end on 11 September, always at Fieramilano Rho.
For this occasion, Mce – Mostra Convegno Expocomfort, world leader in civil and industrial systems, air conditioning and renewable energies, launches the #mcemoveontogether, with a video that wants to give a sign of closeness to all the exhibiting companies, the their employees, associations and all the interlocutors of reference.
At the same time, the Mce – Mostra Convegno Expocomfort video aims to be a message of trust that calls for an imminent return to normal life and business. The spirit of the message is to underline how the importance of working together and compact is the winning choice to face this moment and start again with determination towards the future.
«#Mcemoveontogether is an initiative in which we strongly believe – underlined Massimiliano Pierini, Managing Director of Reed Exhibitions Italia and organizer of the event – and is fully part of all the communication activities that we are carrying out to underline the value of a common commitment to look forward with confidence and unity, to start again with the strength that has always characterized these sectors and the history of an event that for over 50 years has always known how to reinvent itself, remaining faithful to its nature as a meeting point and business promotion ».
Always the reference event for the entire sector, Mce – Mostra Convegno Expocomfort, thanks to the common commitment, will be able to stage an ever more business and international edition from 8 to 11 September.
The video, signed by Rba Design, tells, through a combined use of emotional sound effects and motion graphic design, the current immobility of both daily life and companies. A surreal scenario, in which Mce – Mostra Convegno Expocomfort stands out and restores lost strength and courage to companies, entrepreneurs and partners, with the aim of reacting and starting again with their own businesses. The spot clearly conveys the key message of moving forward together and not giving up, further strengthened by the closing claim: “Move on together”.
The appointment with Mce – Mostra Convegno Expocomfort and Bie – Biomass Innovation Expo from 8 to 11 September therefore becomes an opportunity to start again and return to everyday life even stronger and more motivated than before.