A global “Moto Revolutionary” led by 1800 brands from more than 40 countries, is ready to invade Milan. The engines of the 77 edition of Eicma, International Cycle and Motorcycle Exhibition (https://www.eicma.it), will be heated from 5 to 10 November in the pavilions of Fiera Milano in Rho (the days of 5 and 6 will be dedicated exclusively to the press and operators). Important response from companies and with full membership, new arrivals and returns, that Eicma organizers are still recording at less than a month of the opening. Presented on 8th October in the presence of the president of Eicma, Andrea Dell’Orto, eicma 2019 confirms itself as an international point of reference for the sector and for enthusiasts. As pointed out by Andrea Dell’Orto the event boasts the primacy for the attractiveness and the great contribution to the internationalization of enterprises” and this year almost 60% of exhibitors Eicma comes from abroad, as the participation of international media and operators is growing. «In this horizon, Made in Italy still plays a very important role: the entire national chain linked to two wheels is the protagonist in the world for quality, style, sustainability and innovation». And it is precisely to the dynamism of the whole reference industry and its ability to move ever further the boundaries of technological development that the edition of this fair with more than one hundred years of history is dedicated. «L’headline “Moto Rivoluzionario” – as explained again by Dell’Orto – is in fact a tribute to the global entrepreneurial fabric for the commitment to the progress of products and the evolution of our industry and, on the 500th anniversary of his death, it is also an opportunity to pay tribute to the legacy of Leonardo Da Vinci’s genius and to the extraordinary contribution he made to satisfy the desire for movement of man».
Eight exhibition halls occupied, two more than last year, and hundreds of previews, concepts and new models. And then again the presence of always numerous pilots, VIPs, authorities and the show of the outdoor area motolive, the racing container of Eicma, where the public will be able to watch free competitions and be dragged by show, music and entertainment shows. Space also to the e-bike phenomenon, bicycles with assisted pedalling that – novelty of this edition – can also be tested by the public on a covered track that enhances the prerogatives of these green vehicles. There will also be extra trade exhibition events with Ridemood, which this year will also live in the city through a schedule of initiatives, collaborations and free events coordinated by Eicma, that in the different districts of Milan will tell the soul and attitude of the two-wheeled universe.